Comparisons⏱️ 8 min readFor media buyers, app owners and affiliates
Telegram ad platforms let you put an offer in front of people inside the messenger itself, either as a sponsored post in a public channel or as an ad inside a Telegram Mini App, the web apps that run within Telegram. Both are popular with app, crypto, gaming and finance advertisers, but they’re bought in very different ways.
Channel ads are text-led and usually priced per thousand views. Mini App ads look more like mobile in-app ads: banners, full-screen interstitials and push-style units, sold on CPC or CPM. This roundup compares the main ways to buy both, using details from each platform’s own pages, checked on 21 and 22 October 2026. Rawbitads, which sells channel ads and Mini App ads, is included, and we’ve tried to be fair about where each option fits.
🔑 Key takeaways
- There are four main ways to buy Telegram traffic: the official platform, ad networks with Mini App inventory, channel marketplaces and multi-format networks.
- Channel ads suit reach and subscriber growth. Mini App ads suit clicks, installs and sign-ups.
- Pricing is mostly CPM for channel ads and CPC or CPM by format for Mini App ads.
- Published entry points range from no minimum spend to managed packages from $700.
- Track Telegram campaigns like any other: click IDs, postbacks and placement-level cuts.
Channel Ads and Mini App Ads in Brief
Channel ads appear as sponsored messages or posts in public channels. People are reading, so a clear, short message with one call to action works best. They’re a good fit for growing a channel or bot, launching a product or reaching a niche topic audience. Our Telegram ads guide walks through the format.
Mini App ads run inside apps that people open in Telegram, such as games, tools and wallets. Users are tapping and playing, so formats look like in-app ads. They often bring cheap clicks, which means you should judge them on the conversion you’re paid for, not on CTR. We covered the crypto angle in our Telegram ads for crypto guide.
Four Ways to Buy Telegram Traffic
- The official platform. Telegram’s own ad platform sells sponsored messages in public channels.
- Ad networks with Mini App inventory. Networks that partner with Mini App and bot owners and sell in-app placements.
- Channel marketplaces. Exchanges where you buy posts directly from channel owners, often with managed packages.
- Multi-format networks. One account for Telegram plus web formats such as push, pop and native, so you can move a winning angle across formats.
Telegram Ad Platforms Compared
| Platform | Placements | Pricing | Entry point | Targeting and tools |
|---|---|---|---|---|
| Rawbitads | Telegram channel ads and Telegram Mini App ads | CPM for channel ads (formats) | No minimum spend (advertisers) | Channel topic, language and audience size; SmartBid target CPA; push, pop and native in the same account |
| Telegram Ads (official) | Sponsored messages in public channels with 1,000+ subscribers (getting started) | CPM, minimum 0.1 Toncoin per 1,000 views | Budget set per ad; no minimum deposit listed in the guide | Choose target channels; stats on views, joins and bot starts |
| PropellerAds | Banner-style “Telegram Ads” inside Mini Apps (help center) | CPA Goal, SmartCPC and CPC | From $100, depending on payment method (terms) | Platform, OS, browser, language, connection type, zone include or exclude; AI creatives |
| RichAds | Mini Apps and bots: playable, push-style, interstitial video, embedded banner, interstitial (Telegram ads) | Push-style on CPC from $0.015; interstitials and banners on CPM | $150 | Language, GEO, Telegram Premium, wallet, OS, motive or unmotive traffic |
| AdsGram | Mini Apps, channels, bots and alternative clients; also an official Telegram Ads reseller (homepage) | CPM, with tCPC and tCPA optimization | Not listed on its homepage | Country, language, iOS or Android, VPN, Premium, TON wallet ownership, up to 10 audience segments |
| Telega.io | Posts in verified Telegram channels, plus managed official Telegram Ads (homepage) | Per post, or managed packages | Managed packages from $700; managed official Telegram Ads from $1,000 | Manual channel selection and reporting in managed packages |
Test Telegram traffic on Rawbitads →
A Closer Look at Each Platform
Rawbitads. Sells both sides of Telegram from one self-serve account: sponsored channel posts on CPM, targeted by channel topic, language and audience size, and Telegram Mini App ads for click and conversion campaigns. There’s no minimum spend, SmartBid works from your target CPA, and the same account runs push, pop, native and in-page, so you can retarget a Telegram angle on the open web without new tracking.
Telegram Ads (official). The platform behind sponsored messages in public channels with 1,000+ subscribers. You set a CPM (from 0.1 Toncoin) and a budget per ad, and choose channels by link. Its getting-started guide says links in ads must point to a Telegram channel or bot, and that targeting can’t be changed after an ad is created, so you copy the ad to change it.
PropellerAds. Sells a banner-style format inside Telegram Mini Apps on CPA Goal, SmartCPC or CPC, with targeting by platform, OS, browser, language, connection type and zones. Its help center lists iGaming, Telegram apps and channels, games, finance and media as the best-fit industries.
RichAds. Offers five Mini App and bot formats. Push-style ads are sold on CPC from $0.015, and interstitials and banners on CPM. The minimum deposit for Telegram ads is $150, and targeting includes Telegram Premium owners and wallet users.
AdsGram. A Telegram-only platform covering Mini Apps, channels, bots and alternative clients, and an official Telegram Ads reseller. It bills on CPM with target CPC and target CPA optimization, and its FAQ suggests switching to tCPA after around 25 conversions.
Telega.io. A marketplace for buying posts in Telegram channels, with managed packages from $700 and managed access to official Telegram Ads from $1,000.
How to Choose a Telegram Ad Platform
- Growing a channel or bot? Start with channel ads: official ads, a marketplace or a network that sells channel posts.
- Need clicks, installs or sign-ups? Test Mini App ads on CPC, then move to target CPA once conversions are tracked.
- Small budget? Pick a self-serve platform with a low or no minimum and run one placement type first.
- Already buying push, pop or native? A multi-format network keeps Telegram in the same account, budget and tracker.
- Want hands-off buying? Managed packages on marketplaces cost more up front but save setup time.
Telegram Campaign Settings That Matter
Split channel and Mini App campaigns.
Users behave differently in each, so give them separate budgets and bids.
Write native-feeling copy.
Short, clear and plain. Telegram users scroll past anything that looks like a banner.
Track to the real action.
Pass a click ID and fire a postback on the registration, install or deposit you’re paid for.
Cut by placement.
Pause channels or Mini App zones that bring clicks without conversions.
Watch motivated traffic.
Rewarded or motivated Mini App placements can bring cheap clicks. Judge them on conversions.
Refresh creatives weekly.
Telegram audiences see the same ads often in popular channels and apps.
💡 Pro tip
Run the same offer on channel ads and Mini App ads for a week with equal budgets. The cheaper cost per conversion tells you which Telegram audience your offer suits, and that’s more useful than any CPM comparison.
Common Mistakes With Telegram Ads
- Judging Mini App ads on CTR. Many clicks come from users mid-game. Look at conversions.
- Copying web banners into channels. Channel posts need to read like a message, not an ad.
- No tracking on Telegram links. Without click IDs you can’t tell which channels or zones work.
- Choosing channels by size alone. A smaller channel on your exact topic often beats a big general one.
- Mixing channel and Mini App traffic. One average CPA hides a winner and a loser.
Frequently Asked Questions
What are Telegram ad platforms?
They’re services that sell ad placements inside Telegram: sponsored posts in public channels, ads inside Telegram Mini Apps and bots, or both. They include Telegram’s own ad platform, ad networks with Mini App inventory, channel marketplaces and multi-format networks.
What’s the difference between channel ads and Mini App ads?
Channel ads are sponsored posts or messages in public channels, usually bought on CPM and best for reach and subscribers. Mini App ads run inside apps opened in Telegram, look like in-app banners or interstitials, and are often bought on CPC or CPM for clicks and installs.
How much do Telegram ads cost?
It depends on the platform, format and audience. Telegram’s official platform sets a minimum CPM of 0.1 Toncoin, RichAds lists push-style Mini App ads from $0.015 CPC, and managed packages on marketplaces start higher. Test with small budgets and compare cost per conversion.
Which Telegram ad platform is best?
There isn’t one best platform for every goal. For reach and subscribers, start with channel ads. For clicks and sign-ups, test Mini App ads. Compare platforms on placements, pricing, minimums and tracking, then run the same offer on two and keep the cheaper one per conversion.
Does Rawbitads sell Telegram Mini App ads?
Yes. Rawbitads sells Telegram channel ads and Telegram Mini App ads from the same self-serve account, alongside push, pop and native, in 220+ GEOs with SmartBid and no minimum spend.
Sources
Checked on 21 and 22 October 2026 on each platform’s own pages: Rawbitads formats, Rawbitads advertisers, Telegram Ad Platform getting started, PropellerAds Telegram Ads format, PropellerAds terms, RichAds Telegram ads, AdsGram homepage and Telega.io homepage.
Start With One Placement, Then Expand
The best Telegram ad platform for you is the one that sells the placement your goal needs, at an entry point you can test with, and gives you placement-level data. Start with channel ads or Mini App ads, prove the funnel, then add the other side once you know your numbers.
📚 Related guides
Run Telegram ads on Rawbitads
Telegram channel ads and Telegram Mini App ads from one self-serve account, next to push, pop and native, in 220+ GEOs with SmartBid and no minimum spend.
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