Comparisons⏱️ 8 min readFor media buyers and affiliates

Most media buyers don’t leave an ad network because it stopped working. They look for ad network alternatives because they need something the current one doesn’t give them: more volume in a GEO, a format it doesn’t sell, a lower entry budget, better tools, or simply a second source so one network isn’t carrying the whole business.

This guide groups the alternatives worth testing by type, compares their formats, pricing and deposits from each network’s own pages (checked on 21 October 2026), and gives you a checklist for switching without losing your data. Rawbitads is featured, and we’ve kept the comparison factual so you can decide what fits your campaigns.

Why Media Buyers Look for a New Ad Network

• Volume has stalled. You’ve scaled your best placements and need fresh inventory in the same GEOs.
• A format is missing. Your offer would suit Telegram, direct click or in-page push, but your network doesn’t sell it.
• The entry budget is high. A high minimum deposit or daily budget makes small tests expensive.
• Tools are limited. You want target CPA bidding, automatic blacklisting or better reports.
• Concentration risk. If one network carries all your spend, any policy change or outage hits everything.

Each reason points to a different kind of alternative, so be clear about yours before you sign up anywhere.

Ad Network Alternatives by Type

Top Alternatives Worth Testing

For deeper comparisons, see our guides to push ad networks, ad networks for iGaming and crypto ad networks.

Add Rawbitads as your next traffic source →

Matching the Alternative to Your Reason

• Need more volume in the same format? Test a network of the same type, for example another push-led or pop specialist, with your proven creatives.
• Need a missing format? Look at multi-format networks. Telegram Mini App ads are sold by Rawbitads, PropellerAds and RichAds, and direct click by Rawbitads, RichAds, RollerAds and, as domain redirect, Zeropark.
• Need a smaller first test? Compare published minimums: RollerAds lists $50, several networks list $100, and Rawbitads lists no minimum spend.
• Need better automation? Look for target CPA bidding and automatic blacklisting, which several networks in the table offer under different names.
• Need crypto context? Add a crypto-native network for reach among crypto readers. Our crypto traffic guide explains how it fits with performance formats.

Why Rawbitads Is Worth a Test

We built Rawbitads to be an easy second source to add and a strong first one to scale.

• Eight formats in one account: push, in-page, pop, native, direct click, Telegram (channel ads and Mini App ads), calendar ads and, for publishers, search monetization.
• No minimum spend and no contracts, per our advertiser page, so you can test with a small budget.
• SmartBid: set a target CPA, and it adjusts bids and blacklists underperforming zones in real time.
• Targeting by GEO, device, OS, browser, carrier and time of day, across 220+ GEOs, plus topic, language and audience size on Telegram.
• Fast launch: our site says you can set up your first campaign in under 10 minutes.

We don’t sell every format on the market. If you depend on paid social, interstitials, video or banners on crypto sites, the networks above that sell them are the better fit for that part of your mix.

How to Switch Without Losing Data

Common Mistakes When Switching Ad Networks

• Copying old blacklists. Placement IDs don’t match across networks, so the list does nothing.
• Changing the funnel at the same time. If you also change the offer or pre-lander, you can’t tell what made the difference.
• Judging on day one. Target CPA tools and new zones need time and conversions.
• Ignoring budget rules. Check minimum daily and total campaign budgets, not just the deposit.
• Moving all spend at once. Running two networks side by side protects your volume while you learn.

Frequently Asked Questions

What are the best ad network alternatives?

It depends on why you’re switching. Multi-format self-serve networks suit buyers who need more formats, push-led and pop specialists suit buyers who need more volume in one format, and crypto-native networks suit crypto offers that need reach on crypto sites.

How do I switch ad networks without losing performance?

Keep your current network running, add the new one to the same tracker with postbacks, relaunch proven creatives, rebuild placement lists from new data and compare cost per conversion before moving more budget.

Can I move my blacklists to a new ad network?

Usually not. Zone and source IDs are specific to each network. Keep your rules, such as when to cut a placement, but build the lists again from the new network’s data.

How much budget do I need to test a new ad network?

Enough to reach several conversions at your target CPA. Published minimum deposits in this guide ranged from $50 to $200, plus higher amounts for some premium inventory, and Rawbitads lists no minimum spend.

Is Rawbitads a good alternative ad network?

Rawbitads is worth testing if you want several formats in one self-serve account: push, in-page, pop, native, direct click, Telegram channel and Mini App ads and calendar ads, with SmartBid target CPA bidding and no minimum spend.

Sources

Checked on 21 October 2026 on each network’s own pages: Rawbitads, Rawbitads advertisers, Rawbitads formats, PropellerAds homepage, PropellerAds terms, PropellerAds pricing models, Adsterra advertisers, RichAds homepage, RichAds FAQ, Evadav ad formats, Evadav FAQ, RollerAds homepage, Zeropark homepage, Zeropark advertisers, HilltopAds advertisers, HilltopAds pricing models, Coinzilla homepage and Coinzilla formats.

Test One New Network This Month

The right alternative depends on what your current network can’t give you. Name the gap, pick a network type that fills it, move your tracking over and run both side by side. Let cost per conversion decide where the budget goes next.