Comparisons⏱️ 8 min readFor iGaming advertisers and affiliates
Choosing ad networks for iGaming comes down to two questions. Does the network work with casino and betting offers? And does it sell the formats those offers convert on? Get both right and you can test quickly. Get either wrong and you waste days on approvals or on formats that don’t suit the funnel.
This guide compares well-known ad networks that say on their own pages that they work with iGaming, gambling or betting, and lists the formats, pricing models and deposits each one publishes. Details were checked on 21 October 2026. We include Rawbitads and point out where each network fits best, so you can build a shortlist of two or three to test.
🔑 Key takeaways
- Shortlist networks that name iGaming, gambling or betting as a vertical on their own pages.
- Pop, push and in-page push are the core iGaming formats on most networks. Some add interstitials, direct click, Telegram or video.
- Crypto-focused networks are worth a look for crypto casino offers.
- Published minimum deposits in this guide range from €100 to $200, with some networks much higher for premium inventory. Rawbitads lists no minimum spend.
- Compare networks on cost per first deposit, using the same pre-lander and tracking on each.
What iGaming Advertisers Need From a Network
Casino and betting funnels are longer than most. A player has to click, land, register and make a first deposit before most offers pay. That’s why iGaming buyers look for:
- Volume in the formats that convert: usually popunder for reach and pre-lander tests, and push or in-page push for hook-led creatives. Our iGaming traffic sources guide explains why.
- Fast approvals for casino and betting creatives and pre-landers.
- Placement-level control, because a few zones usually bring most of the deposits.
- Target CPA bidding and S2S postbacks so the network can optimize toward first deposits, not clicks.
iGaming Ad Networks Compared
The table lists networks whose own pages name iGaming, gambling, casino or betting as a vertical, with the advertiser formats they publish.
| Network | iGaming on its own pages | Formats for advertisers | Pricing | Minimum deposit |
|---|---|---|---|---|
| Rawbitads | iGaming listed as a strong vertical (advertisers) | Push, in-page push, popunder, direct click, native, Telegram channel and Mini App ads, calendar | CPC, CPM; CPA on pop (formats) | No minimum spend |
| PropellerAds | iGaming listed as an industry (homepage) | Push, in-page push, popunder, Telegram Mini Apps, interactive, paid social | CPM, SmartCPM, CPC, SmartCPC, CPA Goal by format | From $100, depending on payment method |
| Adsterra | “iGaming & Sports” listed (advertisers) | Popunder, Social Bar, in-page push, interstitials | CPM, CPC, CPA by format | Depends on method; $100 for Paxum |
| RichAds | Gambling and betting listed (homepage) | Push, popunder, in-page, direct click, display, native, Telegram Mini Apps | CPC or CPM by format | $150 |
| HilltopAds | iGaming listed as a niche (advertisers) | Popunder, in-page, video (VAST), banners | Popunder: CPM, CPA Goal. In-page: CPM, CPC | $100 |
| Zeropark | Gambling and sports betting listed for pop (homepage) | Pop, domain redirect | CPV / CPM | $200 first deposit (advertisers) |
| Evadav | Popunder described as optimal for gambling (formats) | Push, in-page, native, popunder | CPC, CPM; Smart CPM on pop | $100 (FAQ) |
Two notes on fairness. First, “listed” means the network names the vertical on its own pages. It doesn’t mean every offer or creative is accepted, because each network reviews campaigns individually. Second, impression totals aren’t comparable across networks, so we’ve left them out. Check each network’s traffic estimator or volume tools for your exact targeting instead.
Test iGaming traffic on Rawbitads →
Networks for Crypto Casino and Crypto Betting Offers
If your offer is a crypto casino or crypto sportsbook, crypto-focused networks can reach audiences already reading about crypto:
- Coinzilla sells banners, native, header, sticky and pop-under ads on CPM, with a €100 starting deposit and a €50 minimum daily budget per campaign, according to its homepage and formats page. Its case studies include crypto casino and iGaming brands.
- Cointraffic offers banners, native ads and pop-unders on crypto publishers. Its pop-under page calls pop-unders a proven format for crypto casino and betting campaigns and lists a €3,000 minimum deposit.
- Bitmedia lists “Gaming & iGaming” among its sectors and sells CPC and CPM campaigns, with a $300 minimum deposit by card or crypto (FAQ).
These networks are built around crypto and finance sites, so expect banner and native formats rather than push. Many buyers pair them with a performance network that sells push and pop.
Which Format to Buy on Each Network Type
- Popunder is the volume format for casino offers and pre-lander tests. Almost every network above sells it. See our popunder traffic guide.
- Push and in-page push suit hook-led creatives, such as bonus or match-day angles. See how to promote casino offers with push and pop.
- Direct click sends users who typed or followed a domain straight to your page, with no creative. It’s sold by Rawbitads, RichAds and, as domain redirect, Zeropark.
- Interstitials and video are offered by a few networks, such as Adsterra (interstitials) and HilltopAds (VAST video), if you want full-screen creative formats.
- Telegram suits sports and crypto communities. Rawbitads sells channel ads and Mini App ads, and PropellerAds and RichAds sell Mini App ads.
Where Rawbitads Stands Out for iGaming
Our advertiser page names iGaming as one of the verticals where Rawbitads traffic is strongest, and push, in-page and pop all list iGaming as a best-fit vertical. Three things make testing easier:
- No minimum spend, so a first test doesn’t need a big deposit.
- Six iGaming-relevant formats in one account: push, in-page, pop, direct click, native and Telegram (channel and Mini App ads).
- SmartBid: set your target CPA for first deposits, and it adjusts bids and blacklists weak zones in real time. Our iGaming campaign optimization guide shows how to combine it with manual whitelists.
Other networks have strengths we don’t offer. Adsterra has interstitials, HilltopAds sells VAST video, and RichAds lists an iGaming industry award on its homepage. If one of those matters to your plan, include that network in your test.
How to Test iGaming Networks Fairly
Pick two networks and one format.
For example, popunder on both, with the same pre-lander.
Match targeting and schedule.
Same GEO, device, OS and hours, so only the network changes.
Track to the first deposit.
Fire postbacks for registration and first deposit, and pass the zone ID.
Set the same cut rule.
For example, pause zones that spend twice your target cost per deposit without converting.
Compare cost per first deposit.
Registrations are an early signal. Deposits decide the winner.
💡 Pro tip
Ask your affiliate manager which payout event the offer uses, such as registration, first deposit or a minimum deposit amount. Then set your network’s target CPA on that exact event.
Common Mistakes When Choosing iGaming Networks
- Assuming every network accepts every offer. Read each network’s ad policy and expect creatives to be reviewed.
- Comparing networks on different formats. Pop on one and push on another tells you about formats, not networks.
- Judging on registrations alone. Some sources bring sign-ups that never deposit.
- Scaling before blacklisting. Cut the zones that don’t convert before you raise bids.
- Ignoring creatives. On push and in-page, creative fatigue can look like a bad network. Refresh before you judge.
Frequently Asked Questions
What is the best ad network for iGaming?
There isn’t one best network for every offer. Shortlist networks that list iGaming as a vertical and sell the format you need, then test two with the same funnel and keep the one with the lower cost per first deposit.
Which ad format works best for casino offers?
Popunder is the most common starting point because it gives volume for pre-lander tests. Push and in-page push suit hook-led creatives, and Telegram works for sports and crypto communities.
Do crypto ad networks accept casino offers?
Some crypto-focused networks say on their own pages that they work with crypto casino and betting brands. They mainly sell banners, native and pop-under ads on crypto sites.
How much do I need to start testing iGaming traffic?
Published minimum deposits for the networks in this guide ranged from €100 to $200 in October 2026, with some premium crypto inventory much higher. Rawbitads lists no minimum spend. Plan enough budget to reach several first deposits per network.
Can I buy iGaming traffic on Rawbitads?
Yes. Rawbitads sells push, in-page push, pop, direct click, native and Telegram traffic for iGaming offers in 220+ GEOs, with SmartBid target CPA bidding and no minimum spend.
Sources
Checked on 21 October 2026 on each network’s own pages: Rawbitads advertisers, Rawbitads formats, PropellerAds homepage, PropellerAds terms, PropellerAds pricing models, Adsterra advertisers, RichAds homepage, RichAds FAQ, HilltopAds advertisers, HilltopAds pricing models, Zeropark homepage, Zeropark advertisers, Evadav ad formats, Evadav FAQ, Coinzilla homepage, Coinzilla formats, Cointraffic pop-under ads and Bitmedia FAQ.
Build a Shortlist of Two or Three
The right iGaming network welcomes your vertical, sells the format your funnel needs and lets you optimize toward first deposits. Use the table to pick two or three, test them on the same funnel and let cost per deposit decide.
📚 Related guides
Buy iGaming traffic on Rawbitads
Push, in-page, pop, direct click, native and Telegram traffic for casino and betting offers in 220+ GEOs, with SmartBid optimizing toward your target CPA.
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