Comparisons⏱️ 8 min readFor media buyers and affiliates
Push ad networks sell clicks from notification-style ads: classic web push sent to users who opted in to a site’s notifications, and in-page push, which looks the same but appears inside the page while the user browses. Push is cheap to test, quick to launch and works across many verticals, which is why most media buyers keep at least one or two push networks in their toolkit.
But push networks are not all the same. Some sell only classic push, some only in-page, and pricing, deposits and tools vary a lot. This roundup compares well-known push networks using details from their own websites, checked on 21 October 2026, so you can pick the ones worth testing. Rawbitads is included, and we’ve tried to be fair about where each network fits best.
🔑 Key takeaways
- Check whether a network sells classic push, in-page push or both. In-page push reaches iOS and macOS users that classic push can’t.
- Most push networks price on CPC, and several also offer CPM. Target CPA tools need a tracker.
- Published minimum deposits for the push networks here range from $50 to $150. Rawbitads lists no minimum spend.
- Compare subscriber-age targeting, user activity and zone controls, because they matter most for push quality.
- Test two networks with the same creatives, pre-lander and tracking, and compare cost per conversion.
Classic Push and In-Page Push in Brief
Classic push notifications reach people who agreed to receive notifications from a website. They can show up even when the browser isn’t open, but they don’t reach iPhone and Mac users in most cases. In-page push is a push-style ad shown inside a web page. It needs no opt-in and works across browsers, including iOS Safari. Our in-page push guide explains the differences in detail.
For buyers, the practical point is simple: if your offer converts well on iOS, make sure the network sells in-page push as well as classic push.
What Makes a Good Push Ad Network
- Both push types in one account, so you can test them side by side.
- CPC bidding with clear minimum and recommended bids per GEO.
- Subscriber-age and activity targeting, because fresh subscribers often behave differently from older lists.
- Zone or source controls, so you can blacklist placements that don’t convert.
- Target CPA bidding and S2S postbacks for scaling.
- A deposit you’re comfortable testing with, plus fast moderation.
Push Ad Networks Compared
| Network | Push formats | Pricing for push | Minimum deposit | Notable push tools |
|---|---|---|---|---|
| Rawbitads | Classic push and in-page push | CPC and CPM (formats) | No minimum spend (advertisers) | SmartBid target CPA with real-time zone blacklisting; GEO, device, OS, browser, carrier and time-of-day targeting |
| RichAds | Push and in-page | CPC for push and iOS in-page; minimum push CPC from $0.003 (FAQ) | $150 | Target CPA, automated rules, micro bidding, Performance Mode |
| PropellerAds | Classic push and in-page push | CPM, CPC, SmartCPC and CPA Goal (help center) | From $100, depending on payment method (terms) | User activity targeting, CPA Goal 2.0, AI-generated push creatives |
| Evadav | Push and in-page | CPC and CPM (help center) | $100 (FAQ) | Subscription-age targeting, up to 5 ads per campaign, about 2-minute average moderation (advertisers) |
| RollerAds | Push and in-page push | CPC for push (homepage) | $50 | Subscription-age, connection type, IP range and zone white or blacklists |
Two more networks are worth knowing if you only need in-page push. Adsterra sells in-page push and its Social Bar format on CPM, CPC or CPA, according to its advertisers page. HilltopAds sells in-page ads on CPM or CPC, with a $100 minimum deposit listed on its advertisers page. Neither lists classic web push for advertisers on those pages.
Test push traffic on Rawbitads →
A Closer Look at Each Network
Rawbitads. Both push types, priced on CPC or CPM, in 220+ GEOs. SmartBid works from your target CPA and blacklists weak zones automatically, and there’s no minimum spend, so you can start small. Push sits alongside pop, native, Telegram, direct click and calendar ads in the same account, which makes it easy to reuse a winning angle across formats.
RichAds. A self-serve network with push, in-page and several other formats. Its FAQ lists a $150 minimum deposit and push CPC bids from $0.003, and its loyalty levels add services such as personal managers and whitelists at higher deposits.
PropellerAds. Classic and in-page push are bought in one interface. Push can be bought on CPM, CPC, SmartCPC or CPA Goal, and its help center lists user activity targeting for push campaigns.
Evadav. A push-focused network that also sells in-page, native and popunder. Its pages list a $100 minimum, CPC or CPM for push, subscription-age targeting and fast moderation.
RollerAds. Push, in-page push, onclick and direct click, with the lowest published deposit in this roundup at $50 and a long list of targeting options, including subscription age and IP range.
How to Pick Your First Two Push Networks
Don’t try to test every network at once. Pick two that cover what your offer needs:
- Offer converts on iOS? Pick networks that sell in-page push as well as classic push.
- Small test budget? Start where the deposit is low, then add a second network once you have a winning creative.
- Want automated scaling? Choose networks with target CPA bidding, and set up postbacks from day one.
- Running several formats? A multi-format network lets you move a winning push angle to pop, native or Telegram without starting over.
Push Campaign Settings That Matter on Every Network
Split by device and OS.
Android, desktop and iOS (in-page) behave differently, so give each its own campaign.
Start near the recommended bid.
Too low and you only win leftover traffic. Too high and you overpay while you learn.
Launch three or four creatives.
Use different hooks, not just different colors. Our sports betting push guide shows how to build them.
Track to the conversion.
Pass the zone or source ID and a click ID, and fire a postback on the action you’re paid for.
Cut by zone, not by campaign.
A campaign can look weak overall while a few zones are profitable.
Refresh creatives often.
Push audiences tire of the same image and title faster than most formats.
💡 Pro tip
Run the same creative set on both networks for the first few days. If one creative wins on both, it’s the message that works, and you can trust it when you scale.
Common Mistakes With Push Networks
- Judging on CTR alone. Cheap clicks don’t help if they don’t convert. Compare cost per conversion.
- Mixing push types in one campaign. Classic and in-page push often need different bids.
- Ignoring subscriber age. Fresh and old subscribers can convert very differently. Test them separately where the network allows it.
- Skipping the pre-lander. For offers that need trust, such as finance or iGaming, a short pre-lander often improves conversions.
- Stopping a test too early. Target CPA tools need conversions to learn.
Frequently Asked Questions
What is a push ad network?
It’s an ad network that sells notification-style ads. Classic push goes to users who opted in to a site’s notifications, and in-page push shows a push-style ad inside the page. Advertisers usually buy push on CPC or CPM.
Which push ad network is best?
It depends on your offer, GEO and budget. Compare networks on push types, pricing, minimum deposit, targeting and optimization tools, then test two with the same creatives and tracking and keep the one with the lower cost per conversion.
How much does push traffic cost?
Push is usually bought on CPC, and the price depends on GEO, device and competition. Networks show minimum and recommended bids when you set up a campaign. Some, like RichAds, publish minimum push CPCs from a fraction of a cent.
Do push ads work on iPhones?
Classic web push has limited reach on iOS. In-page push works on iOS Safari because it’s shown inside the page, so choose a network that sells in-page push if iOS matters for your offer.
Does Rawbitads sell push traffic?
Yes. Rawbitads sells classic push and in-page push on CPC or CPM in 220+ GEOs, with SmartBid target CPA bidding, real-time zone blacklisting and no minimum spend.
Sources
Checked on 21 October 2026 on each network’s own pages: Rawbitads formats, Rawbitads advertisers, RichAds homepage, RichAds FAQ, PropellerAds homepage, PropellerAds terms, PropellerAds pricing models, Evadav advertisers, Evadav FAQ, Evadav pricing models, RollerAds homepage, Adsterra advertisers and HilltopAds advertisers.
Test Two, Keep the Winner
The best push ad network for you is the one that sells the push types your offer needs, at a deposit you can test with, and gives you the tools to cut weak zones fast. Pick two from this list, run the same funnel on both and scale the one with the better cost per conversion.
📚 Related guides
Run push and in-page push on Rawbitads
Classic push and in-page push on CPC or CPM in 220+ GEOs, with SmartBid working toward your target CPA and no minimum spend.
Start a push campaign →