Comparisons⏱️ 9 min readFor iGaming media buyers and affiliates
Sports betting ad networks are the traffic sources that welcome sportsbook offers and sell the formats that convert them: push and in-page push for match hooks, popunder for volume, and increasingly Telegram for fan communities. Betting is different from casino because demand follows the fixture calendar. A big match can change traffic, bids and conversion rates within hours.
This roundup compares networks that list betting, sports or iGaming as a vertical on their own pages, checked on 21 and 22 October 2026, and shows which formats each sells, how they price them and what they ask for a first deposit. Rawbitads is included, and we’ve tried to be fair about where each one fits. There’s also a match-day playbook you can use on any network.
🔑 Key takeaways
- Look for networks that list betting or iGaming as a vertical, so your offer type is expected rather than an exception.
- The core betting stack is push and in-page push, popunder and direct click, with Telegram as a growing extra.
- Most networks here publish $100 to $200 minimum deposits. Rawbitads lists no minimum spend.
- Betting campaigns live and die on timing: prepare before kick-off, raise caps in the build-up and pause match creatives at full time.
- Judge networks on cost per first-time deposit (FTD), not on clicks or registrations alone.
Why Betting Traffic Behaves Differently
Casino demand is fairly steady through the week. Betting demand spikes around fixtures: before kick-off, at half-time and around big tournaments. That has three effects for buyers:
- Creatives date quickly. A hook about tonight’s match is worthless tomorrow.
- Competition moves with the calendar. Bids for betting GEOs can rise around big matches.
- Speed matters. Fast moderation and quick bid changes help you catch the window.
Our sports betting push ads guide goes deeper on creatives, and our iGaming traffic sources guide covers formats for casino and betting together.
What to Look For in Sports Betting Ad Networks
- Betting or iGaming listed as a vertical on the network’s own pages.
- Push and in-page push for time-sensitive match hooks, including iOS reach through in-page push.
- Popunder and direct click for volume and pre-lander testing.
- Fast moderation and quick edits, so match-day campaigns launch on time.
- Zone-level controls and target CPA tools, plus S2S postbacks for registrations and FTDs.
- Day-parting and caps, so you can concentrate spend around fixtures.
Sports Betting Ad Networks Compared
| Network | Betting focus on its pages | Formats for betting buyers | Pricing | Minimum deposit |
|---|---|---|---|---|
| Rawbitads | iGaming listed as a vertical; push marked “best for iGaming” (formats) | Push, in-page push, pop, direct click, native, Telegram channel and Mini App ads | CPC, CPM and CPA by format | No minimum spend (advertisers) |
| RichAds | Gambling and Betting listed as verticals; “Best iGaming traffic source” award at SiGMA Europe 2022 (FAQ) | Push, in-page, popunder, direct click, native, Telegram Mini Apps | CPC for push and in-page (from $0.003); CPM for pop (from $0.5) | $150 |
| Adsterra | “iGaming & Sports” listed as a vertical (advertisers) | Popunder, Social Bar, in-page push, interstitials | Pop CPM or CPA; Social Bar and in-page CPM, CPC or CPA | From $100 for Paxum |
| PropellerAds | iGaming campaigns: “Sports, entertainment, and other high-engagement platforms” (homepage) | Push, in-page push, popunder, Telegram Mini Apps | CPM, CPC, SmartCPM, SmartCPC, CPA Goal by format | From $100, depending on payment method |
| Zeropark | Gambling and Sports Betting listed among pop’s best-fit verticals (homepage) | Pop, domain redirect | CPV / CPM, from $0.0001 per view | $200 first deposit |
| Clickadu | iGaming vertical: “Online gambling, betting, and casino games” (advertisers) | Popunder, push and in-page push, banners, video | CPM, SmartCPM, CPC, SmartCPA | $100 |
| HilltopAds | iGaming listed as a niche (advertisers) | Popunder, in-page, video, banners | CPM, with CPA Goal on popunder | $100 |
| AdsGram | iGaming listed as an industry (homepage) | Telegram Mini Apps, channels and bots | CPM with tCPC and tCPA optimization | Not listed on its homepage |
Test betting traffic on Rawbitads →
A Closer Look at Each Network
Rawbitads. Lists iGaming as a core vertical and marks push as best for iGaming. You get push, in-page push, pop, direct click, native and Telegram (channel and Mini App ads) in one account across 220+ GEOs, with SmartBid working toward your target cost per FTD and blacklisting weak zones in real time. No minimum spend means you can test a single fixture before committing a bigger budget.
RichAds. Lists both gambling and betting as verticals and highlights its SiGMA Europe 2022 award. Push and in-page start from $0.003 CPC and pop from $0.5 CPM, with a $150 minimum. Its Telegram Mini App inventory adds another betting-friendly placement.
Adsterra. Lists “iGaming & Sports” among its verticals and pitches popunder for increasing deposits and interstitials for attracting new players. Its FAQ suggests CPM for offers where conversion takes time, which fits FTD-based betting offers.
PropellerAds. Describes iGaming campaigns as “sports, entertainment and other high-engagement platforms”, and its help center lists iGaming among the best-fit industries for its Telegram Mini App ads. Push, pop and Telegram are bought from one account.
Zeropark. Lists gambling and sports betting among the best-fit verticals for pop, with CPV or CPM bidding from $0.0001 per view and keyword targeting that can catch users searching for a team or match.
Clickadu, HilltopAds and AdsGram. Clickadu’s iGaming vertical explicitly mentions betting, HilltopAds lists iGaming as a niche for pop and in-page, and AdsGram lists iGaming among its Telegram industries.
How to Run a Match-Day Campaign
Prepare (one to two days before).
Write creatives for the specific fixture, build or update the pre-lander and get campaigns approved before the rush.
Build-up (hours before kick-off).
Raise caps and bids gradually on proven zones. This is when bettors are making decisions.
Kick-off and live.
Switch to live-match hooks where your offer supports them, and watch spend hourly.
Full time.
Pause fixture-specific creatives immediately, and cut zones that spent without registrations.
Review.
Compare cost per FTD by match, format and zone, and carry winners into the next fixture.
💡 Pro tip
Keep an evergreen campaign running in the background (welcome offer, no specific match) and layer match-day campaigns on top. The evergreen one gives you a steady baseline, so you can see what the fixture really added.
Format Tips for Betting Offers
- Push and in-page push. Short, timely hooks: the match, the moment and the offer. In-page push adds iOS reach.
- Popunder. Send it to a pre-lander with the fixture and one clear call to action. Good for volume around big matches.
- Direct click. Visitors who clicked a link on purpose, useful for higher-intent registrations. See our direct click guide.
- Telegram. Sports fans gather in channels, and Mini Apps reach a tapping, playing audience. Test both separately.
- Native. Works for story-led angles such as match previews, with an advertorial pre-lander.
Common Mistakes With Betting Campaigns
- Running yesterday’s match creatives. Fixture hooks expire. Schedule them to stop at full time.
- Optimizing to registrations only. Betting offers usually pay on FTDs, so track and optimize to the deposit. Our iGaming CPA offers guide explains payout models.
- Scaling the whole campaign on match day. Raise bids on proven zones, not everywhere. Our iGaming optimization guide covers blacklists and whitelists.
- Launching too late. Moderation takes time. Submit campaigns well before kick-off.
- Comparing networks on different fixtures. Test networks on the same matches with the same funnel.
Frequently Asked Questions
What is a sports betting ad network?
It’s an ad network that accepts sportsbook offers and sells the formats that convert them, such as push, in-page push, popunder, direct click and Telegram ads. The best ones list betting or iGaming as a vertical and offer zone controls and conversion tracking.
Which ad formats work best for sports betting?
Push and in-page push are popular for timely match hooks, popunder brings volume to pre-landers, and direct click adds higher-intent visitors. Telegram channel and Mini App ads are a growing extra. Test formats separately and compare cost per FTD.
How much does sports betting traffic cost?
It depends on GEO, format and timing, because bids can rise around big fixtures. Some networks publish floors: RichAds lists push from $0.003 CPC and pop from $0.5 CPM, and Zeropark lists pop from $0.0001 per view. Check minimum and recommended bids in each campaign builder.
How should I time betting campaigns around matches?
Prepare creatives and get approval a day or two ahead, raise bids and caps on proven zones in the hours before kick-off, pause match-specific creatives at full time and review cost per FTD by match afterward.
Does Rawbitads accept sports betting campaigns?
Yes. Rawbitads lists iGaming as a core vertical and sells push, in-page push, pop, direct click, native and Telegram ads in 220+ GEOs, with SmartBid target CPA bidding and no minimum spend.
Sources
Checked on 21 and 22 October 2026 on each network’s own pages: Rawbitads formats, Rawbitads advertisers, RichAds FAQ, Adsterra advertisers, PropellerAds homepage, PropellerAds pricing models, PropellerAds Telegram Ads format, PropellerAds terms, Zeropark homepage, Zeropark advertisers, Clickadu advertisers, Clickadu pricing models, Clickadu minimum deposit, HilltopAds advertisers, HilltopAds CPA Goal and AdsGram homepage.
Pick Two, Test on the Same Fixtures
The best sports betting ad network for you is one that welcomes betting offers, sells the formats your funnel needs and lets you move fast on match day. Pick two from this list, run them on the same fixtures with the same pre-lander and tracking, and scale the one with the lower cost per FTD.
📚 Related guides
Run sportsbook campaigns on Rawbitads
Push, in-page push, pop, direct click, native and Telegram ads in 220+ GEOs, with SmartBid working toward your target cost per FTD and no minimum spend.
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