Comparisons⏱️ 9 min readFor media buyers and affiliates

Popunder ad networks sell full-page ad windows that open behind or under the page a visitor is reading. You don’t need a banner or an image, just a landing page URL, and you pay per thousand views or per conversion. That makes pop one of the fastest formats to launch and one of the cheapest ways to get real visitors onto a pre-lander.

The catch is that pop traffic quality depends heavily on the network, the zones you buy and how quickly you cut the ones that don’t convert. This roundup compares well-known popunder networks using details from their own websites, checked on 21 and 22 October 2026, so you can choose where to test first. Rawbitads is included, and we’ve tried to be fair about where each network fits best.

What Popunder Traffic Is Good For

A popunder opens a new window or tab with your page in it, usually after the visitor clicks somewhere on the publisher’s site. The visitor sees your page when they close or switch away from the page they were on. Because the whole screen is yours, pop works well for offers with a simple first step, such as a sign-up, an install, a free trial or a short quiz. Our popunder traffic guide covers the format in more detail.

Pop is also the classic “data” format. Volume comes quickly, so you can learn which GEOs, devices and zones convert before you move a winning angle to push or native.

How to Judge Popunder Ad Networks

• Pricing models for pop. CPM is standard. Smart or second-price CPM and target CPA modes help you avoid overpaying.
• Minimum deposit and campaign minimums. Some networks also set minimum daily or total campaign budgets.
• Starting bids by GEO. A network can look cheap until you see the minimum CPM for your country.
• Zone controls. You need zone or source IDs in your tracker, plus white and blacklists.
• Automation. Auto-optimization that blacklists losing zones saves budget from day one.
• Other formats in the same account. Useful when a pop winner is ready for push, native or Telegram.

Popunder Ad Networks Compared

Two more names come up often. Evadav sells popunder alongside push, native and in-page ads, with a $100 minimum and automated rules for moving sources to white or blacklists, according to its advertiser FAQ. PopAds is a popunder-only network where, in its own words, “it is you who choose the prices”, according to its homepage.

Test popunder traffic on Rawbitads →

A Closer Look at Each Network

Rawbitads. Full-page pop placements on CPM or CPA in 220+ GEOs, with direct click (domain redirect) in the same account. SmartBid takes your target CPA, adjusts bids and blacklists weak zones in real time, and there’s no minimum spend, so a first pop test can be as small as you like. When a pre-lander wins on pop, you can reuse it on push, native or Telegram without opening another account.

PropellerAds. A long-running pop seller. OnClick popunder can be bought on CPM, SmartCPM or CPA Goal, and SmartCPM campaigns can use Smart Optimization Tools that adjust bids toward a price per conversion.

Adsterra. Popunder is its lead format, sold on CPM or CPA. Its advertiser FAQ suggests starting on CPM for offers where conversion takes time, such as deposits, and lists a $25 minimum campaign budget for CPM and CPC.

HilltopAds. Pop, in-page, video and banners, with a $100 minimum. CPA Goal works on popunder campaigns bought on CPM, and auto optimization moves unprofitable sources to a blacklist.

Clickadu. OnClick popunder on CPM, SmartCPM or SmartCPA, with the minimum CPM shown per GEO as you build the campaign. Its help center lists a $100 minimum for all payment methods.

Zeropark. A pop and domain redirect specialist with keyword targeting, city-level GEO targeting and if/then rules. The first deposit is $200, with no minimum ongoing spend.

RichAds. Publishes its pop floor openly: CPM from $0.5 in Tier 3 GEOs and $1 in Tier 1, with a $150 minimum deposit.

RollerAds and PopCash. The lowest published entry points here. RollerAds lists a $50 minimum and CPM for onclick. PopCash lists a $5 minimum and usually approves campaigns within an hour on business days.

How to Test Popunder Networks Fairly

Pop Settings That Matter on Every Network

• Frequency cap. One pop per user per day is a common starting point. Higher caps can burn budget on the same people.
• Bid near the recommendation. Very low bids often win leftover inventory only.
• Daily budget caps. Set them on day one, while you don’t know your zones yet.
• Postback tracking. Fire a postback on the action you’re paid for so CPA tools can learn. Our bidding models guide explains when to switch from CPM to target CPA.
• Direct click as a next step. Once pop works, test direct click traffic, which comes from users who clicked a link on purpose.

Common Mistakes With Pop Networks

• No pre-lander. Sending pop traffic straight to a long form usually wastes the visit.
• Judging a network on one day. Zone data needs time. Give each network the same budget and the same number of days.
• Ignoring GEO floors. A low deposit doesn’t help if your GEO’s minimum CPM is above your target.
• Not passing zone IDs. Without them you can’t blacklist, and you’ll keep paying for zones that never convert.
• Scaling too fast. Raise bids and budgets in steps so you can see what changed.

Frequently Asked Questions

What is a popunder ad network?

It’s an ad network that sells popunder placements: full-page windows or tabs that open under the page a visitor is on. Advertisers usually buy them on CPM, sometimes with a target CPA mode, and need only a landing page URL, no creative.

Which popunder ad network is best?

There’s no single best one. It depends on your offer, GEO and budget. Compare networks on pop pricing models, minimum deposit, GEO floors and zone controls, then test two with the same pre-lander and tracking and keep the one with the lower cost per conversion.

How much does popunder traffic cost?

Pop is usually bought per thousand views, and the price depends on GEO, device and competition. Networks show minimum and recommended bids in the campaign builder. Some, like RichAds, publish their floors: CPM from $0.5 in Tier 3 GEOs.

Do I need a pre-lander for popunder traffic?

It isn’t required, but it usually helps. Pop visitors didn’t click an ad, so a short page that explains the offer and gives one clear next step tends to convert better than a direct link to a long offer page.

Does Rawbitads sell popunder traffic?

Yes. Rawbitads sells full-page pop placements on CPM or CPA in 220+ GEOs, plus direct click, with SmartBid target CPA bidding, real-time zone blacklisting and no minimum spend.

Sources

Checked on 21 and 22 October 2026 on each network’s own pages: Rawbitads formats, Rawbitads advertisers, PropellerAds pricing models, PropellerAds terms, Adsterra advertisers, HilltopAds advertisers, HilltopAds CPA Goal, Clickadu popunder setup, Clickadu minimum deposit, Zeropark homepage, Zeropark advertisers, RichAds FAQ, RollerAds homepage, PopCash advertisers, Evadav advertiser FAQ and PopAds homepage.

Pick Two, Test Fairly, Scale the Winner

The best popunder ad network for you is the one with a GEO floor that fits your payout, a deposit you’re comfortable testing with and the zone controls to cut waste fast. Pick two from this list, run the same pre-lander on both and scale the one with the better cost per conversion.