Crypto⏱️ 8 min readFor crypto advertisers and affiliates

If you want to promote crypto offers with paid traffic, push and pop are the two formats most media buyers start with. Push gets your hook in front of people in a compact, clickable notification. Pop opens a full page, which is ideal for the pre-landers crypto funnels rely on. Run together, they test both halves of your funnel: the message and the page.

This guide walks through setting up crypto push and pop campaigns, from targeting and bids to pre-landers and optimization. If you’re still choosing formats, start with our overview of crypto traffic sources and ad formats.

Why Push and Pop Work for Crypto Offers

Crypto offers usually need two things: a reason to click and a page that builds enough trust to sign up. Push and pop cover both.

• Push notifications reach users who opted in to notifications from a site. They’re short, visible and good at testing which promise gets attention. RollerAds’ tips for running crypto offers stress keeping push creatives and the pre-lander consistent in message and style.
• Popunder ads open your page in a background tab. There’s no creative to click, so the page itself is the ad. That makes pop a quick way to compare pre-landers at volume.

In-page push belongs in the same plan. It looks like push but appears inside the page, so it also reaches iOS and macOS users, who can’t always receive classic web push.

Push vs Pop for Crypto at a Glance

You can read more about pop mechanics in our guide to popunder traffic.

Setting Up a Crypto Push Campaign

Creatives

Write the title as a single, clear benefit. Good crypto push angles are about the product, not about getting rich:

• Ease: “Buy your first crypto in a few taps”
• Cost: “Compare trading fees before you sign up”
• Security: “A wallet with two-factor login and backup”
• Learning: “New to crypto? Start with a 3-minute guide”

Use a clean icon and an image that shows the product, such as an app screen. Avoid tiny text inside images, because it won’t be readable in a notification.

Targeting

• Split campaigns by device and OS (Android, iOS, desktop), since crypto apps convert differently on each.
• On classic push, consider testing subscriber age, the time since a user subscribed. Newer subscribers often behave differently from older ones, so separate them and compare.
• Use frequency caps so the same user doesn’t see your ad too often.

Bids

Start near the recommended CPC so you get enough traffic to learn, then adjust by source. Work out your break-even CPC from your payout and expected conversion rate. Our CPC vs CPM vs CPA guide shows the formula.

Setting Up a Crypto Pop Campaign

The page

Never send pop traffic straight to a sign-up form. Visitors didn’t click an ad, so the first screen has to tell them what this is and why it’s worth a minute. Strong crypto pop pages tend to be:

• A short explainer: what the product does, in three points, with one button.
• A comparison: fees, supported coins or features against alternatives.
• A quiz: two or three questions that lead to a recommendation.

Keep it fast. Google’s Web Vitals guidance suggests a Largest Contentful Paint within 2.5 seconds.

Targeting and bids

Pop is bought on CPM and spends quickly, so start with a modest daily budget and a tight setup: one device type, one OS, one language. Raise CPM only on sources that show good click-through from the pre-lander to the offer.

Set up push and pop for your crypto offer →

Which Should You Launch First?

If your budget only allows one format at first, let the offer decide:

• Your offer has a clear, short benefit (an app feature, low fees, an easy first purchase): start with push and in-page push. You’ll learn quickly which hook works.
• Your offer needs explaining (a new kind of wallet, a tool with several features): start with pop and a pre-lander, so the page can do the explaining.
• You already have a winning pre-lander from another source: put it on pop first, then write push hooks that match its headline.

Whichever you start with, add the other format as soon as you have your first conversions. Winning hooks from push often make better pre-lander headlines, and winning pre-landers often suggest better push titles.

Tracking: Set It Up Before You Launch

Crypto offers often pay on a first deposit, and that can happen hours or days after the click. Without tracking, you’ll be optimizing on guesswork.

1. Add the ad network’s click ID macro to your offer link or tracker.
2. Ask the offer or affiliate program for postbacks on each event: registration, verification if available, and first deposit.
3. Send those postbacks to the ad network with the click ID so each conversion is tied to a source, creative and campaign.
4. Check a test conversion end to end before you spend.

Your Crypto Campaign Launch Checklist

Optimizing Crypto Push and Pop Campaigns

• Cut sources by spend threshold. If a source has spent a set amount, for example twice your target cost per registration, without a conversion, blacklist it.
• Look at the funnel, not just the end. A source with many registrations but no deposits may need a different offer or page, not just a lower bid.
• Refresh push creatives. Click-through rates usually fall as an audience sees the same ad. Keep new hooks ready.
• Compare pre-landers on pop. Run two at a time and keep the one that sends more users to the offer and gets more registrations.
• Whitelist and scale. Move proven sources into their own campaign with a higher bid.
• Automate once data flows. SmartBid on Rawbitads adjusts bids and blacklists weak zones in real time toward your target CPA.

Many of the same habits apply in iGaming. Our iGaming campaign optimization guide explains blacklists, whitelists and bidding toward deposits in more detail.

Frequently Asked Questions

Are push ads good for crypto offers?

Yes, push is one of the most common formats for crypto offers. It’s good for testing short, clear benefits like ease of use, fees or security. Pair it with in-page push to reach iOS and macOS users.

Should I use a pre-lander for crypto pop traffic?

Yes. Pop visitors didn’t click an ad, so a pre-lander that explains the product and offers one clear next step usually converts better than sending them straight to a sign-up form.

What bid model should I use for crypto push and pop?

Push is usually bought on CPC and pop on CPM. Start there to learn which sources convert, then move to automated bidding toward a target CPA once your postbacks report conversions.

How do I know when to cut a crypto traffic source?

Set a spend threshold in advance, such as twice your target cost per registration. If a source passes it without converting, blacklist it. Judge sources that do register users on cost per first deposit.

How many creatives should I test for crypto push ads?

Start with three or four creatives that use different hooks, such as ease, fees, security and learning. Let cost per registration pick the winners and add new hooks as performance fades.

Test the Hook, Test the Page, Then Scale

Push tells you which promise gets attention. Pop tells you which page earns trust. Set up tracking first, split your campaigns, follow your rules and scale the sources that bring deposits at the right cost.