Rawbit Ads Blog · Guides for advertisers
Turn ad traffic into profitable campaigns
Practical guides on push, popunder, native, in-page and iGaming traffic: how each format works, what to test first and how to optimize for conversions.
- Push
- Popunder
- Native
- In-Page
- Telegram
- 220+ GEOs
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How to Test a New Ad Network With $50: Step-by-Step Plan
You don’t need a big deposit to find out whether an ad network is worth your time. Here’s a step-by-step plan to test a new ad network with $50: what…
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Pre-Landers for Push and Pop Traffic: Layouts That Convert
A pre-lander sits between your ad and the offer, warming up cold clicks before they see the sales page. Here’s when push and pop campaigns need one, four pre-lander types…
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What Is SmartBid? How Automated Bidding Saves Ad Budget
SmartBid is Rawbitads’ automated bidding tool: you set a target CPA and it adjusts bids zone by zone and blacklists sources that miss your goal. Here’s how automated bidding works,…
More guides
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CPC vs CPM vs CPA: How to Choose a Bidding Model
CPC, CPM and CPA decide what you pay for and who carries the risk. Here’s how each bidding model works, the simple formulas to compare them, and when to switch…
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Sports Betting Push Ads: Creatives and Setup That Convert
Sports betting push ads live and die by timing and the hook. Here are the creative angles that get clicks, how to plan around the sports calendar, and a campaign…
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Telegram Ads: How to Buy and Run Telegram Traffic
Telegram ads put your offer inside the channels people read every day. Here’s how Telegram advertising works, the ways to buy Telegram traffic, how to write posts that get clicks…
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iGaming CPA Offers: Payout Models, FTDs and Tracking
Understand iGaming CPA offers before you buy traffic: CPA vs RevShare vs hybrid payouts, what counts as an FTD, how to work out your maximum bid and how to track…
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How to Promote Casino Affiliate Offers With Push & Pop
A step-by-step playbook for casino affiliate marketing with push and pop ads: choosing an offer, building creatives and pre-landers, launching campaigns and optimizing toward first deposits.
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iGaming Traffic Sources: Best Ad Formats to Test
A practical map of iGaming traffic sources: which ad formats fit casino and sports betting offers, how to choose an iGaming ad network, and a step-by-step plan to test them.
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In-Page Push Ads: How They Work and How to Run Them
In-page push ads borrow the look of a push notification without the opt-in. Here’s how they differ from web push, why they reach iPhone users, and how to launch, test…
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What Is Popunder Traffic? A Guide for Advertisers
Popunder traffic explained: how pop ads work, how they differ from popups, which offers they suit, and a step-by-step plan to launch and optimize your first pop campaign.
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Push vs Pop vs Native Ads: Which Format Should You Test First?
Push, pop or native ads? A practical guide for media buyers on picking the right format by offer, funnel and budget, and how to test it.
Ready to launch your next campaign?
Self-serve push, pop, native, in-page and Telegram traffic across 220+ GEOs, with SmartBid to help you find the right price.